Meet our team - experienced insurance industry personnel

Andrew Holley

Executive Chairman

Andrew has over 30 years’ experience in the financial services industry. He has worked in global executive management roles for large Investment Banks and Asset Managers throughout EMEA, Asia Pacific, North and South America.

He not only boasts expertise in developing business vision, but is also adept at implementing technology solutions to realise that vision. His skills include the in-depth planning of supportive technology, operational strategy and architecture to achieve business success.

Jonathan Davey

Chief Executive Officer

Jonathan’s career within the insurance and technology sectors spans over 25 years. Most recently he spent 8 years as a Director at SSP Limited, he was previously CEO at Primary General and prior to that was Divisional MD at Sirius Group.

Jonathan has founded and built successful businesses and has been a vocal supporter of the broker channel in his roles as MD of Keychoice and of MasterPlan. At HUGHUB Jonathan is responsible for strategic direction and product development, he also plays a key role in client engagement.

John Shaw

Creative Director & Founder

Forward-thinking, market-leading brand expert John has an abundance of love and dedication for his work.

He has over 30 years of experience in strategic brand development, marketing and advertising, with a proven ability to help businesses connect and engage with their customers. John’s idea for HUGHUB grew following exposure to the challenges and inefficiencies within the insurance sector whilst working on projects with Swiss Re and AXA.

Max Carruthers


Max has spent his entire career working within the insurance industry , largely as leader of operations, technology and digital trading.  Until 2013 he was Chief Operating Officer of AXA Commercial Lines and Personal Intermediary.

He served as the Group Operations Director of Towergate Partnership Ltd. from 2005 until 2011.  He now acts as a consultant, offering advisory services to several insurance businesses, brokerages and private equity houses. Max is also chairman of A-Plan (broker) and Vast Visibility (an insurance aggregator), a Non-Executive Director of Acturis (broker software house) and a board member and advisor to a number of early stage technology businesses. He has been involved with HUGHUB since its inception.

Tom Binks

Non-Executive Director

Tom is a 30 year veteran of the international capital markets.

Tom trained with Arthur Andersen, before moving to Manufacturers Hanover Limited / Chemical Bank. During a 16 year career at the bank, he set up the Global Derivatives business and eventually was made Co-head, Head of International and Head of Europe. After leaving Chemical Bank in 1994, Tom ran the Global Derivatives businesses at Standard Chartered and Bank of America retiring from Bank of America in 1999 following their acquisition by NationsBank.

Over the next 10 years, Tom worked to set up an online derivatives brokerage called ICor which was subsequently sold to Reuters, worked for Reuters and then spent three years as one of the two directors of IPGL, the Holding Company for Michael Spencer’s family interests, retiring in 2009.

Tom joined HUGHUB in 2016 as a Non-Executive Director and Board Member.

Damian Baxter

Head of Sales

With over 20 years of sales experience spanning Insurance, Technology and Consultancy, Damian is responsible for the management and expansion of our client portfolio.

Damian’s career started with Automotive Technology from runner Honda and has latterly spent 6 years working with the Insurance Software House market with Open GI. His expertise has been forged in the digital sector, focusing on online customer journeys and aggregators.

Outside of work Damian is married with 2 children, is a keen cricketer and enjoys writing.

Slava Solovei

Chief Technology Officer

Slava has over 18 years of experience in software development and specialises in delivering Greenfield FinTech solutions, both for small start-ups and large banks.

He has previously delivered solutions for banknote trading, credit and market risk, portfolio management, financial analysis stress testing and loan valuation.

Jonathan Pearce

Chief Marketing Officer

Jonathan has more than two decades of experience as a marketing practitioner, with fifteen years in the digital sector, developing innovative and original campaigns.

His career spans financial services (RSA, MORE TH>N, AA, Aviva), technology (Vodafone) and retail (Sainsbury’s), and includes multiple award-winning deliveries within brand and advertising, e-commerce, digital and direct advertising.

Timothy Knight

Principal Engineer

Having kick-started his career programming at the tender age of 12, Tim went on to study Computer Science at University.

For the last seven years he has been architecting web applications for start-ups and mid-sized FinTech companies. He continually asks questions, challenges convention and exploits the latest technologies to transform development practices and project timelines. He participates in hackathons and is an agile development advocate and enthusiast.

Tristan Gaydon

Senior Software Consultant

Introduced to and enthralled by software since the days of the BBC microcomputer, there was never much doubt that Tristan would spend his career involved with computers. A Master’s degree in Software Engineering was a natural, vocational choice.

With over 15 years of commercial development experience in various financial service sectors, software development has been a lifelong passion for Tristan.

Tristan particularly enjoys the software and systems architecture aspects of his role, designing loosely coupled, extensible software solutions capable of evolving to meet changing business requirements. 

Monica Tudor

Consultant Developer

Monica started working as a developer 7 years ago, following a Masters in Computer Science. She joined the HUGHUB project a few months ago and has already contributed to the software development and overall work-stream of the team.

As a talented developer, Monica has been exposed to a large number of projects in Romania, the UK and the US and is proficient in C#, SQL, Java, Angular and Mongo DB. Monica is a key example of the new breed of developers we are attracting – she is as passionate about development as she is about finding the right solution for our customers.

William Kouda

Senior Developer

William has 20 years’ experience in IT, the last 10 of which he has spent working as a software developer, transferring business ideas to digital solutions, mainly in the form of web applications.

During that time he has been involved with a broad range of companies operating in the marketing, energy, music and financial sectors. His skill set now extends beyond the .Net ecosystem and includes both back-end and front-end development, with an emphasis on Agile methodologies.

Tuely Saseendran

Senior Test Analyst

Tuely has over 6 years of experience in software testing and specializes in automation. She has worked in various domains such as Financial Services, Insurance and Education.

Tuely is proficient in C#, Selenium, MongoDB and various other tools and programming languages. She has a keen eye on finding tasks that have high resource utilization and re-engineering to make them more efficient.

Lauren Holley

Business & Finance Administrator

Lauren’s responsibilities at HUGHUB span across financial accounting, business administration, marketing and office management.

Lauren supports the finance department’s daily invoicing and client liaison duties as well as assisting with tax, accounting and audit activities. Lauren is also responsible for daily office management and business administration while lending support on marketing, projects and events.

Cristina Lopes

Finance Manager

Cristina started her career in Sao Paulo, Brazil, moving to England in 2012. She finished her MBA in 2013 and has worked in finance ever since. She joined HUGHUB in 2015 and is fully responsible for the finance function within the business.

Cristina’s area of expertise is in developing financial management mechanisms, handling financial accounting and reporting systems and developing external relationships with auditors and other financial institutions. Cristina is an experienced and operational finance professional and works closely with the HUGHUB directors and shareholders.

Judyta Borczyk

Operations & HR Manager

Judy’s professional background is in business and systems administration and business operations across various industries including hospitality, publishing and financial services.

She has experience in the implementation of operating systems, financial reporting and analysis, the publication of corporate periodicals, digital advertising and sales and marketing support. Her current responsibilities include project management, process improvements, system implementation and strategic support for the team.

Our story

The HUGHUB journey was started by our desire to build true customer engagement within the financial sector, to encourage customer loyalty and unlock the ‘real’ value of fully protecting the consumer and their family.

The solution was not simple, but at its core the unifying element was to place the customer at the heart of our clients’ businesses. Our solution needed to have a true service-ethos, to fully exploit the potential offered by new technology and make intelligent use of data.

We took best practice, from within the financial services sector and from outside, to give the end-customer a best-in-class experience, through any channel, aiming to build loyalty and drive ambassadorial behaviour.



By delivering a fundamentally improved customer journey and experience, our clients are able to deliver a tailored service, differentiated from their competitors. Taking advantage of increasingly flexible and smart digital capability, delivering enhanced customer value and improved business efficiency, to drive business growth and reduce acquisition costs.

In a market under intense competitive pressure, increasingly ‘digital-savvy’ customers have ever growing expectations and HUGHUB provides a disruptive and effective solution.

Launched in March 2016, HUGHUB now provides a revolutionary new way for brokers and insurance retailers to present a full range of protection products to their customers – a customer-centric business platform, transforming customer interaction and engagement.

  • We believe that our proposition is truly distinctive, in a market striving for differentiation.


Join us in the digital insurance revolution!

We’re always looking for talented and smart people. If you’ve got an insurance or technology background and want to be part of a team dedicated to creating a dynamic, customer led change in insurance and other sectors, join us.

HUGHUB is a digitally disruptive, innovative and growing business, where every day brings new challenges and opportunity.

To get on board, drop us a line or submit your CV below.