Dynamic technology platform
HUGHUB brings together the best of new technology, creating an environment which harnesses the full power of your customer data – delivering both competitive advantage and improved performance.
Our underlying principle is that HUGHUB is a functional platform. Enabling a simply better experience for consumers to satisfy protection needs (to enquire, buy, service, claim and renew) in an easy and intuitive way.
Our platform is designed to be insurance product agnostic and can work with any back office system or rating engines. It enables an on-brand site for each broker and simple, customer specific marketing campaigns.
Data can be migrated/enriched or synced from disparate data sources into a single customer view.
- Product agnostic, effective, fast and impactful.
Continual development and optimisation
HUGHUB’s platform flexibility allows continual optimisation of your marketing activity through to your customer experience – from developing initial landing pages through to improving conversion of core sales or service journeys.
Our data-driven environment can interface with existing technology stacks, so no existing IT infrastructure needs to be changed and no previous investment is wasted.
HUGHUB unifies functionality from existing core systems and applies new FinTech capabilities.
- Integrating disparate channels into one seamless and flexible experience.
Full ‘bespoke’ branding
HUGHUB is flexible, creating ‘white-label’ instances bespoke to your business and your brands – adapting corporate livery, logo, style guide or imagery, from customer communications and across the full customer journey.
- On-brand for your business and your affinity partners.
HUGHUB’s adaptive design creates an optimised experience across all devices, with each page immediately responding to screen size – prioritising services, re-positioning content, text and images displayed.
- Delivering low-cost change. Cost effective, fast and impactful.
Single customer view (SCV)
HUGHUB’s Single Customer View consolidates disparate data sources (whether transactional, servicing, behavioural or even external enrichment), delivering a unified view of your customer.
Creating individual customer profiles which enable detailed analysis to help shape answers to business challenges and inform planning – such as customer lifetime value, responder/conversion/ retention analysis or even fraud insight.
- Consolidating disparate data sources.
Customer relationship management (CRM)
HUGHUB CRM includes our innovative ‘Rules Engine’, which controls all customer engagement.
Designed to present information specific to each and every individual customer (driven by the customer’s individual profile) with bespoke web pages and personalised communications constructed to engage with the specific requirements of each individual customer.
Creating a truly relevant and compelling customer engagement.
- The age of insurance websites offering flat, fixed presentations of content, regardless of the individual customer profile, has gone.
HUGHUB Product Builder
HUGHUB Product Builder has been architected to be product agnostic and dramatically improve the time to market – whether deploying smaller tactical change or strategic new product launches. This is achieved by designing HUGHUB as a data-driven environment with absolutely no coding changes, no software testing and no software releases being required to add new insurance products.
- Creating a real competitive advantage
- Revolutionising speed to market and resource costs